I was thinking that.. Sealink making a comeback?And looking at the logo, will they go from Holyhead to Scotland direct ?.
Daft logo in my eyes, I bet it cost about £50k.
Lettering is too clinical, should be a more soothing font involving lower case letters.
I would have done something around the letter 'A' or even 'a' or a variant to show the network and make it a brand logo.