Earlier this year,
Which? revealed other examples of Shrinkflation in British supermarkets.
In January, the following items were said to shrink in size but cost the same or go up in price:
- Listerine Fresh Burst mouthwash shrank from 600ml to 500ml. At Tesco it also went up in price by 52p
- PG Tips Tasty Decaf Pyramid tea bags went from containing 180 bags to 140 at a number of supermarkets
- Kettle Chips Sea Salt and Crushed Black Peppercorns Crisps shrank from 150g to 130g at Tesco
- Yeo Valley Organic Salted Spreadable went from 500g to 400g at Sainsbury's and Tesco
Which? said its research showed shoppers are often left paying more for less.