I don't typically shop in Morrisons (for reasons that will become clear!) but occasionally I go in for a few things because they end up being the most convenient. Every time I go, I am impressed by how much worse they've managed to get in the month or two since my previous visit.
The stores are increasingly filled with various forms of clutter, and general upkeep is poor. On my last visit, there were plenty of products where I struggled to find the price label and plenty of signs that didn't match the nearby products. It makes shopping there quite a frustrating experience.
Also, the store was noticeably dirty - particularly bad was the yoghurts section, where the shelves had what appeared to be splatters of dried-on spilled yoghurt that seemingly hadn't been thoroughly cleaned for some time.
They still don't have scanner handsets, which their competitors now have in almost all of their largest format stores, so you have to unload everything and then pack it again, fighting an uncooperative checkout machine that requires repeatedly requires staff intervention . Of course there are never enough staff around.
Stepping into a Tesco, Sainsbury's or Asda - and of course those all have their problems too - it is immediately apparent how much better run the store is. It's a wonder to me that anyone still shops at Morrisons - it's not as if the prices are especially competitive (and their differential pricing for loyalty card holders seems quite extreme). I suppose their last major differentiator is their fresh food counters, but I'm not really sure that makes up for all the other shortcomings. Better to support local bakeries, butchers etc. anyway - at least where they still exist.
It's a shame, Morrisons used to be an enjoyable place to shop but I feel they have really fallen from grace in recent years.