From the Bus and Coach article, we know that...
http://busandcoach.com/news/article...ish-surprise-with-powers-for-bus-franchising/
"The deal is described as
fiscally neutral, meaning there is
no extra money"
(plus "the council stresses that it still has to make overall savings of £196million over the next four years").
"Cornwall council describes the current bus network in the county as unstable"
"claims that a London-style tendered model is required in order to deliver passenger growth and an integrated public transport network"
"Those who do not use buses report that this is because services
-are not frequent enough
-fares are expensive
-journey times are often too slow.
"The council aims to introduce integrated smart ticketing with combined, cash-less travel between bus, rail and ferry services."
"it
aims to increase bus patronage to 13 million passengers by 2023"
So, overall:
The issues raised are
-services aren't frequent enough
-fares too high
-journey times are too slow
The aims are:
-to increase patronage
-to introduce smart ticketing
So to solve the issues they have raised, they need to:
(services aren't frequent enough) - increase service provision
(fares too high) - reduce fares
(journey times too slow) - speed up journey times. Not quite sure how this is actually possible without cutting bits of route out, or running some buses fast and having extra buses doing the slow bits.
+pay for introduction of smartcards.
And the constraint is:
-There's no extra money to do it.
Good luck!